Various government initiatives and incentive programs, rising focus on the reduction of fraud & abuse of controlled substances, and increasing focus on reducing medical errors, and the need to curtail escalating healthcare costs are driving the growth of the market. The increasing number of collaborations between software vendors and network providers and the vast untapped Asia-Pacific region are expected to provide significant growth opportunities for players in the market. The rising specialty prescribing, growing consolidation in the e-prescribing market, growing demand for cloud-based solution are the key trends in the market.
Restraints:
High Cost of Deployment
Reluctance to Adopt New Technology
Security and Workflow Issues
Opportunities:
Services Industry to Provide Opportunities for Revenue Generation
APAC Markets to Register High Growth
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Major Players And Different Strategies Adopted by Them:
The key strategies adopted by major players in the global e-prescribing market are agreements, partnerships & collaborations; mergers & acquisitions; product launches; and geographic expansions. In this competitive market, global players aim to maintain their market position through continuous investments in R&D with a focus on developing innovative solutions or enhancing their existing solutions.
The market is consolidated at the top. Small market players operating at regional and local levels are challenging the market shares of leading players. In order to maintain their market shares, leading players are continuously signing contracts of agreements, collaborations, and partnerships. Increasing competition in this market is expected to drive innovation, thereby helping the industry to overcome the existing challenge of lack of technology awareness among end users.
Geographical Snapshot:
This report also provides market information across major regional segments, namely, North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.
The e-prescribing market in Asia-Pacific is expected to register the highest growth during the forecast period owing to the healthcare organizations in the Asia-Pacific region that are actively moving towards digitization with a focus on streamlining their entire workflow and ensuring patient safety. The hospitals in Japan are widely adopting best practices, such as healthcare information exchange, e-prescribing, and electronic health record systems, to provide quality care to patients.
Target Audience
- Providers of e-prescribing systems and solutions
- E-prescribing services providers
- Hospitals & clinics
- Pharmaceuticals
- E-prescribing vendors
- Healthcare insurance providers
- Market research and consulting firms
- Venture capitalists and investors
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