Objectives of
the Study:
# To define, describe, and forecast the Global Fertility Test Industry
on the basis of product, mode of purchase, application, end user, and region.
# To provide detailed information regarding major factors
influencing growth of the market (drivers, restraints, opportunities, and
industry-specific challenges)
# To strategically analyze the micromarkets with respect to
individual growth trends, future prospects, and contributions to the total
market
# To analyze the opportunities in the market for
stakeholders and provide details of the competitive landscape for market
leaders
# To profile the key players and comprehensively analyze
their market shares and core competencies
# To provide a five-year forecast for various market
segments of the fertility test market in terms of revenue with respect to four
main regions, namely, North America, Europe, Asia Pacific, and the Rest of the
World
# To track and analyze competitive developments such as
product launches; agreements, partnerships, and joint ventures; mergers &
acquisitions; and research & development activities in the market
Factors Influencing
Global Industry Growth:-
Growth in the fertility test market can be attributed to
factors such as the increasing first-time pregnancy age in women, declining
fertility rate among men and women, growing number of women suffering from
disorders such as PCOS, emergence of advanced ovulation monitors, and increased
awareness of fertility testing in both developed as well as developing
countries.
On the other hand, the unproven accuracy of urine-based
ovulation monitors in women suffering from PCOS and the lesser precision to
confirm ovulation using ovulation prediction kits are the factors that are
expected to restrain market growth to a certain extent during the forecast
year.
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Opportunities:
# Emergence of Combined Kits for Dual Testing of Pregnancy
and Ovulation
# Emerging Nations to Offer New Growth Avenues
# High Cost and Low Accuracy of Ivf Treatment
Challenges:
# High Cost of Fertility Testing Monitors
Industry Trends:
# Rising Adoption of Basal Body Temperature-Based Ovulation
Monitors
# Easy Availability of Ovulation Monitors on E-Commerce
Websites
Industry’s
Revenue Growth Expectations:
The global fertility test market is expected to
reach USD 583.1 million by 2023 from USD 386.7 million in 2017, at a CAGR of
7.2% during the forecast period.
The
time frame considered for the study is as follows:
Base Year: 2017
Forecast Period: 2018–2023
Geographical Growth Scenario:
Geographically, the market is segmented into North America,
Europe, Asia Pacific, and the Rest of the World. North America is expected to
account for the largest share of the global fertility test market during the
forecast period (2018-2023).
The large share can be attributed to the growing
use of fertility monitoring devices for contraception and rising awareness
about the benefits of ovulation monitors through social media, marketing
campaigns, and e-commerce sites. In addition, the emergence of advanced
easy-to-use fertility monitors with high accuracy is one of the key factors
propelling the growth of the fertility test market in North America.
Leading Market
Players:
The major players operating in the fertility test market
include SPD Swiss Precision Diagnostics (Switzerland), Church & Dwight
(US), and Prestige Brands Holdings (US), among others.
Analysis of the market developments between 2015 and 2018
revealed that several growth strategies such as product launches, enhancements,
and strategic acquisitions were adopted by the market players to strengthen
their product portfolios and maintain a competitive position in the fertility
test market. Among these business strategies, product launches was the most
widely adopted growth strategies by the players in the fertility test market.
Stakeholders in
the Global Industry:
# Fertility testing devices manufacturing companies
# Distributors, suppliers, and commercial service providers
# Fertility clinics
# Research laboratories and academic institutes
# Market
research and consulting firms
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